Sunday, October 26, 2008
Wednesday, October 15, 2008
Monday, September 22, 2008
Table of Contents
Department A - KNOW & TELL
I haven't thought up the actual title for this department, but it would model how Details organizes the beginning of their book. It is the front section that includes quick facts, quotes, etc.
1 - The Essentials (Again, I need to think about the actual title for this)
- this features 1 book, 1 movie, 1 show that you should watch now.
- example: book, "The Boss of You: Everything a Woman Needs to Know to Start, Run, and Maintain Her Own Business" by Emira Mears.
2 - Facts & Quotes (Okay, just assume I need to work out the titles for everything)
- this would be a fun graphic page where I feature quotes by women in business, and facts like "Top 10 Women-Run Companies" or % of CEOs who are women.
3 - Calendar
- page featuring different women's business events for that month. Also can include any big moments in women's history.
4 - Fashion/Style page
- One page featuring clothing or accessories in the workplace
- For this issue, I think I'm going to do "The Interview Outfit" and have three different options for Corporate, Creative, and Casual
5 - Gadgets/Travel
- I don't know about this one. This could be any thing from new phones to new luggage for women who travel on business. Not sure.
Department B - Profiles
This department would profile a women in business. Tell what her business is, how she got there, whatever her story is.
example - Lisa Perry: founder of of her own Mod fashion retail shop.
example - Lia Vollack: Sony music exec
Department C - Dossier
Details sets up a section like this and I think it makes sense for Gloria. It is basically a 2ish page article on a issue. Not quite a feature, but a discussion nonetheless.
example - Choosing the right business partner
example - Greening Your Business
example - Recession Proof Your Career
Department D - Features
Larger spreads going further into detail.
example - Rita's Hail Mary Pass: A close look at Rita Benson Leblanc, who is running the New Orleans Saints football team. I like this article of a women in the most manly field out there.
example - Ambition Condition: this is an article that has more of a feminist voice. Talks about the difficulties women writers face in being completely frank & honest without being labeled a "bitch"
example - Top Companies for Women 2008: A detailed breakdown of the companies that are the most forward thinking as far as female equality in the workforce.
Separate Columns
These two would be regulars in the magazine. A separate page that doesn't fall into these departments, but run every month.
Q&A: Women write in to ask a variety of business questions. One featured columnist responds.
Schedule: A spread of a chosen woman's day from sunrise to sunset.
I haven't thought up the actual title for this department, but it would model how Details organizes the beginning of their book. It is the front section that includes quick facts, quotes, etc.
1 - The Essentials (Again, I need to think about the actual title for this)
- this features 1 book, 1 movie, 1 show that you should watch now.
- example: book, "The Boss of You: Everything a Woman Needs to Know to Start, Run, and Maintain Her Own Business" by Emira Mears.
2 - Facts & Quotes (Okay, just assume I need to work out the titles for everything)
- this would be a fun graphic page where I feature quotes by women in business, and facts like "Top 10 Women-Run Companies" or % of CEOs who are women.
3 - Calendar
- page featuring different women's business events for that month. Also can include any big moments in women's history.
4 - Fashion/Style page
- One page featuring clothing or accessories in the workplace
- For this issue, I think I'm going to do "The Interview Outfit" and have three different options for Corporate, Creative, and Casual
5 - Gadgets/Travel
- I don't know about this one. This could be any thing from new phones to new luggage for women who travel on business. Not sure.
Department B - Profiles
This department would profile a women in business. Tell what her business is, how she got there, whatever her story is.
example - Lisa Perry: founder of of her own Mod fashion retail shop.
example - Lia Vollack: Sony music exec
Department C - Dossier
Details sets up a section like this and I think it makes sense for Gloria. It is basically a 2ish page article on a issue. Not quite a feature, but a discussion nonetheless.
example - Choosing the right business partner
example - Greening Your Business
example - Recession Proof Your Career
Department D - Features
Larger spreads going further into detail.
example - Rita's Hail Mary Pass: A close look at Rita Benson Leblanc, who is running the New Orleans Saints football team. I like this article of a women in the most manly field out there.
example - Ambition Condition: this is an article that has more of a feminist voice. Talks about the difficulties women writers face in being completely frank & honest without being labeled a "bitch"
example - Top Companies for Women 2008: A detailed breakdown of the companies that are the most forward thinking as far as female equality in the workforce.
Separate Columns
These two would be regulars in the magazine. A separate page that doesn't fall into these departments, but run every month.
Q&A: Women write in to ask a variety of business questions. One featured columnist responds.
Schedule: A spread of a chosen woman's day from sunrise to sunset.
Sunday, September 21, 2008
Wednesday, September 17, 2008
Audience
A few thoughts on "Gloria" (if this be the name)
Gender: Female
Age Group: 25-35
Geographic Location: mostly urban areas or the outskirts.
Education Level: At least high school graduate. While not all those who succeed obtain college degrees, I would imagine most of the readers of this magazine do have this level of education.
Income Level: if 1 represented the lowest income and 10 represented the highest, I imagine readers would be somewhere in the 4-8 range.
Gender: Female
Age Group: 25-35
Geographic Location: mostly urban areas or the outskirts.
Education Level: At least high school graduate. While not all those who succeed obtain college degrees, I would imagine most of the readers of this magazine do have this level of education.
Income Level: if 1 represented the lowest income and 10 represented the highest, I imagine readers would be somewhere in the 4-8 range.
Concept for Magazine
My idea for this magazine is to create a women's business magazine. There are a good handful of business magazines out there - most recently Portfolio magazine. I'm inspired by their attempts to take this subject and make it interesting and beautiful both in design and content. Other magazines I have been thinking of are pink magazine (http://www.pinkmagazine.com) and Ms. magazine (http://www.msmagazine.com). I actually want to name the magazine "Gloria" after the founder of Ms. Magazine, women's rights activist Gloria Steinem. Plus, a lower case "g" is such a beautiful letter!
While Pink & Ms. both give positive messages, this is not what I am aiming for. Pink's theme "a beautiful career, a beautiful life" is too soft. Ms. is too far into feminist issues. I really want to concentrate on passionate women who make their dreams their careers. I think it could be fun to cover things like the change of women's outfits in the workplace, etc.
So that's my idea! If you have any thoughts, please let me know.
While Pink & Ms. both give positive messages, this is not what I am aiming for. Pink's theme "a beautiful career, a beautiful life" is too soft. Ms. is too far into feminist issues. I really want to concentrate on passionate women who make their dreams their careers. I think it could be fun to cover things like the change of women's outfits in the workplace, etc.
So that's my idea! If you have any thoughts, please let me know.
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